Pinteresting Perspective – by Carly Crow, Account Manager

Posted on January 27, 2012 by CCrow

Pinterest is hot right now. The visual network that allows you to organize and share “interesting” things you find on the web, has attracted over 4 million users, according to ComScore. I am one in 4 million and I have to say, it is fun and a bit addicting.

Pinterest is rapidly catching on, with a 512% growth in users over a 6 month period in mid 2011, this social network is worth learning about. If you are curious on how to best use Pinterest in business or personally check out the blog linked at the bottom of this post that examines the social network a little more closely. You will get ideas that make you want to be creative, fun and a doer. I have done some of the craft ideas with my son and love all of the fun decorating ideas for the new house we will be moving into very soon.

Become Pinteresting!

http://www.blogworld.com/2012/01/21/35-brilliant-bloggers-talk-about-pinterest/

Posted in marketing, social media | Tagged , , , , | Leave a comment

RC Productions Change in Leadership

Posted on November 17, 2011 by admin

We’re excited to announce changes at RCP that will set the stage for the next decade of growth.

Amy H. Atkinson, who joined RCP in 1996 and previously served as Vice President of Account Services, has been promoted to President. The evolution of her position at RCP is attributed to her focus on leading the company to new opportunities in development, including the addition of a complete interactive department with expanded web development, social media and HD video production capabilities.

Jane Savidge, who joined the company in 1997 and previously served as Office Manager, has been promoted to Vice President. “We are a very different company today,” Jane said. “It’s been exciting to be a part of the growth of both RCP and Source One Digital, and I look forward to the next segment of our journey. My dad, Byron Stenholm, ran Studio 5 Advertising agency here in Muskegon when I was growing up. I guess the agency business is in my blood.”

Randy Crow will now serve as CEO of RC Productions, Inc., the parent company of RCP and its sister company, Source One Digital. He started RC Productions in 1981 while working as General Sales Manager for WMUS Radio. Under his leadership, RCP has grown from a one-man voice production shop to a 16-person, full-service marketing firm, serving clients across the country.

“The promotions of Amy and Jane come at the perfect time in the lifecycle of our company,” Randy explained. “RCP has experienced tremendous growth in both sales and capabilities over the past few years. Amy has been at the forefront of these changes. With Jane’s partnership, they will be able to take RCP to the next level.”

“The team here is focused on developing and growing the area’s most creative, innovative integrated marketing firm,” Amy said. “We have enormous talent across so many disciplines – traditional advertising and marketing, social, interactive, web, HD video, and, of course, creative – and we’ve proven that our most successful ideas are born from integrating all of those disciplines to create effective business-building campaigns for our clients.”

Please join us in congratulating Amy and Jane on their promotions. We are excited about growth and change and want you to be excited too. Thank you for your partnership. We want to continue to serve you for years to come.

Sincerely,

RC Productions Staff

Posted in in the office | Tagged , , , | Leave a comment

Google+ Pages

Posted on November 14, 2011 by admin

Google+ has launched Pages, finally giving businesses a way to reach out to users on the rapidly growing social network.

A couple notes before getting started:
• You must have a Google+ account to set up a Page.
• The person who sets up the page will be the administrator. As of right now, you cannot add multiple admins, so choose wisely.

1.) To set up a page, go to plus.google.com/pages/create and click Create Google Page on the lower right.

2.) Follow the prompts to enter business name, location, and other information.

3.) Upload a profile picture.

4.) Google generates a badge to place on your website to drive traffic to your Page.

You can customize the name as it appears on the badge, but vanity URLs are not available. That doesn’t mean you’re stuck with a string of numbers. Several third-party tools, like http://gplus.to, allow customization of the URL.

5.) Toggle between your personal account and the page by clicking on the arrow beneath your name. Google has made the process as fool-proof as any we’ve seen.

-
-
-
-
-
-
-
-
-
-
-
-
-
- 

6.) Now start posting to your page.

Posted in social media | Tagged , | Leave a comment

Amy Atkinson Nominated for an Athena Award

Posted on September 28, 2011 by Melanie Hooyenga

Amy AtkinsonAmy H. Atkinson, Vice President of Account Services at RC Productions, is among 25 nominees for the 2011 Lakeshore Athena Award.

The Lakeshore Athena Award is presented annually to recognize women who demonstrate excellence and creativity in their profession, devote time and energy to improve the quality of life for others in their community, and actively support women in realizing and achieving their full leadership potential. The award program is a coordinated effort of The Chamber Grand Haven, Spring Lake, Ferrysburg; the Holland Area Chamber of Commerce and the Muskegon Lakeshore Chamber of Commerce.

Continue reading →

Posted in in the office | Tagged , , , | Leave a comment

Close Up on Customer Track

Posted on September 27, 2011 by Melanie Hooyenga

Andy Shooting Customer Track videoCustomer Track, an exclusive service from WM Carnet, is a foremost provider of special finance leads for prospective automotive sales for car dealers nationwide. To better their sales presentation method, the team at WM Carnet partnered with RC Productions to produce a video that would replace their existing slide-based tool.

RC Productions video production team, led by Andrew Atkins, shot on-location at a large auto dealership, then returned to the studio to record WM Carnet founder Denny O’Brien’s voice-over. Post production was completed in our state-of-the-art, in-house HD studio.

Continue reading →

Posted in client, RCP Products & Services | Tagged , , | Leave a comment

Has Social Media Replaced the Traditional News Source?

Posted on September 23, 2011 by Melanie Hooyenga

In the past couple years, it’s been reported that more and more people get their news from social media rather than traditional news sources (television, newspapers, and news websites), and that fact became even more apparent with the recent natural phenomena that struck the East Coast. Many first heard about the Virginia earthquake by reading their news feed on their Facebook wall and, rather than visiting CNN or MSNBC, they turned to Twitter for up-to-the-second reports. Within minutes we knew the location of the epicenter (Mineral, VA), the magnitude (5.8), and how people across the country were reacting.

Hurricane Irene Twitter Feed

Continue reading →

Posted in social media | Tagged , , , , | Leave a comment

Facebook Changes: September 21, 2011

Posted on September 21, 2011 by Melanie Hooyenga

RC Certified

Facebook has updated its interface again, and these changes seem to have struck a nerve with more people than normal. The most noticeable difference is the disappearance of the Most Recent and Top News links at the top of the main page. They’ve been replaced with categories that compartmentalize stories by time frame: Top Stories (since a user last logged in), Recent Stories, From Earlier Today, and so on.

“Live-streaming” events have moved to a ticker in the upper right corner. Hovering or clicking on an item launches a pop-up window that shows comments and gives users the ability to comment without leaving the main page.

Continue reading →

Posted in RCP Certified, social media | Tagged , , | Leave a comment

Congrats to Three RCP Employees!

Posted on September 19, 2011 by Melanie Hooyenga

Amy Atkinson, VP, Account Services, was featured in MiBiz in a roundtable discussion “West Michigan Business Women: A Celebration of Accomplishment.” Ten women from West Michigan discussed such topics as how women can prepare themselves for leadership roles, the most important business advice they’ve received, and more. Read the full article.
. Continue reading →

Posted in in the office, marketing | Tagged , , , , , | Leave a comment

Big Fat Greek Party

Posted on September 16, 2011 by Melanie Hooyenga

Jon BaardaJon Baarda, Senior Account Manager at RC Productions, not only works hard for his clients, but also finds time to help his community. He has served as Marketing Chair for his church’s annual Yassou! Greek Cultural Festival in Grand Rapids for the past two years.

The festival, hosted by the Holy Trinity Greek Orthodox Church, has become a popular summer event in Grand Rapids. Featuring delicious Greek foods, wines, desserts, and live Greek music and dancing, Yassou! is an important fundraiser for the church as they work to raise funds to build a community center. The event, in its second year, lasted three days and saw a 20% increase in attendance with over 7,000 people enjoying the festivities.

Continue reading →

Posted in client, volunteering | Tagged , , , , | Leave a comment

Videos Enhance Brunswick Product Launches

Posted on August 1, 2011 by Melanie Hooyenga

Brunswick Bowling, the recognized leader in the bowling industry and manufacturer of world-class bowling balls, bowling shoes, and bowling equipment, has been a client of RC Productions for many years. Over the years, our design team and digital media department (video and audio production) have been instrumental in developing several key marketing initiatives supporting their product launches.


Continue reading →

Posted in client, RCP Products & Services | Tagged , , , | Leave a comment