Monthly Archives: April 2010

Niels Bohr once noted that “prediction is very difficult, especially about the future,” but then he didn’t have access to predictive loyalty metrics. Happily, we do. And, as they measure the direction and velocity of consumer values 12 to 18 months in advance of the marketplace and consumer articulations of category needs and expectations, they identify future trends with uncanny accuracy. Continue reading →

In a recent Deliver magazine article, there was this little article that pointed out some amazing statistics. Did you know that expectant and first-time parents should be a prime target for some companies. This group is clearly a cash cow.