Monthly Archives: February 2011

Marketing Advantages of the New Facebook Photo Viewer

Posted on February 18, 2011 by Carly Crow

Facebook recently upgraded Pages with new features, including the addition of a five-photo strip across the top to help them look like the new personal profiles. Also, they have incorporated the Photo Viewer Lightbox for all images. Five-Photo Strip Every … Continue reading →

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Ryan Wilson Agency: Integrated Marketing Campaign Success

Posted on February 15, 2011 by Carly Crow

Ryan Wilson, a Muskegon-based Farm Bureau Agent, was looking to increase recognition and credibility in the Muskegon Community. He first met with Carly Crow, the Integrated Marketing Specialist at RC Productions (RCP), in June of 2009, and now they now … Continue reading →

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Don’t Wait—Integrate

Posted on February 14, 2011 by Carly Crow

Integrated marketing synthesizes the best traditional marketing channels of print collateral, television, direct mail and billboards with interactive channels like web, online video, mobile marketing and social media. While the interactive options are hot right now, they cannot entirely replace … Continue reading →

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RCP Adds Interactive & Digital Media Specialists

Posted on February 10, 2011 by Carly Crow

RC Productions has recently added two new team members: Michael Davis, Director of Interactive Services, and Andy Atkins, Director of Digital Media Services. Michael serves as director and design manager for our interactive group, creating harmony between business needs, technology … Continue reading →

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Put Your Brand In the Hand of Your Customer

Posted on February 4, 2011 by Carly Crow

Mobile applications are a popular integrated marketing tactic. At the core they are all about user experience and convenience. Immediate user interaction is achieved through one-touch accessibility from a device that is likely within arm’s reach and always connected to … Continue reading →

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