Integrated marketing synthesizes the best traditional marketing channels of print collateral, television, direct mail and billboards with interactive channels like web, online video, mobile marketing and social media. While the interactive options are hot right now, they cannot entirely replace traditional marketing. You might be surprised to hear that traditional tactics, like direct mail, are actually on the rise. It makes sense that while companies are choosing to forgo the cost of postage by sending e-newsletters, email in-boxes are much more cluttered than the good old mailbox.
Either way, the key to a successful marketing plan is still the same— reach consumers during their everyday activities, communicate to them in a style that appeals to them and give them something they need. The trick is figuring out, for each brand, if that means employing tactics that reach consumers at their mailbox, on their television, on their computer or on their mobile phone. That’s where the strategy and research come in. That’s where RCP can help.
Using what information about customer habits, we’ll choose the right mix of traditional and interactive media for you. Hybrid strategies are sometimes the best ways to leverage your budget and provide the kind of reach necessary to cut through the ever-increasing marketing noise.
We see great opportunities for our clients in traditional and interactive media. Draw from RC Productions’ experience. We put proven strategies to work for our clients to earn a return on dollars spent using smart strategy that broadcasts the message far and wide.
