Category Archives: RCP Certified

Facebook Changes: September 21, 2011

Facebook has updated its interface again, and these changes seem to have struck a nerve with more people than normal. The most noticeable difference is the disappearance of the Most Recent and Top News links at the top of the … Continue reading

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Tagging YouTube Videos

If you’ve ever watched videos on YouTube, you know that one video can quickly turn into two, three, or ten, all with the help of the Related Videos feature that appears at the end of most videos. Did you know … Continue reading

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Marketing Advantages of the New Facebook Photo Viewer

Facebook recently upgraded Pages with new features, including the addition of a five-photo strip across the top to help them look like the new personal profiles. Also, they have incorporated the Photo Viewer Lightbox for all images. Five-Photo Strip Every … Continue reading

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How to Create Lists in Facebook

Lists are a feature of Facebook that many don’t utilize to its full potential. By assigning your friends to specific lists – friends, coworkers, family, etc – you can choose who sees what content. To create a list: • Go … Continue reading

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Facebook Messaging: What It Means for You

On November 15, Facebook announced an overhaul of its messaging system that threatens to change the way we communicate. Again. The new system will streamline all your channels of communication — texts, email, IM chats, Facebook messages, etc – and … Continue reading

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Social Media Trends for Public Relations & Marketing Professionals

We can all agree that social media has changed the way people get information. Breaking news is disseminated faster through Facebook and Twitter than news websites, often because users ‘share’ links on their accounts, making it unnecessary to leave social … Continue reading

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Facebook Fan Page Changes

Beginning August 23, Facebook Fan Pages will undergo a slight—ahem—facelift. The entire layout will be narrower, including the tabs, which will reduce from the current 760 pixels wide to 520 pixels wide. Administrators are already viewing their pages in the … Continue reading

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Making Your Name a Link on Facebook

Facebook is a great way to market yourself or your business, but how do you spread your name to people who aren’t your friends? Simple. You tag yourself. Type the ‘@’ symbol, then begin typing your user name (or the … Continue reading

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