Category Archives: social media

Pinteresting Perspective – by Carly Crow, Account Manager

Pinterest is hot right now. The visual network that allows you to organize and share “interesting” things you find on the web, has attracted over 4 million users, according to ComScore. I am one in 4 million and I have … Continue reading

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Google+ Pages

Google+ has launched Pages, finally giving businesses a way to reach out to users on the rapidly growing social network. A couple notes before getting started: • You must have a Google+ account to set up a Page. • The … Continue reading

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Has Social Media Replaced the Traditional News Source?

In the past couple years, it’s been reported that more and more people get their news from social media rather than traditional news sources (television, newspapers, and news websites), and that fact became even more apparent with the recent natural … Continue reading

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Facebook Changes: September 21, 2011

Facebook has updated its interface again, and these changes seem to have struck a nerve with more people than normal. The most noticeable difference is the disappearance of the Most Recent and Top News links at the top of the … Continue reading

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Should You Bother with Google+?

So far, our assessment is yes. Google+ is the search engine giant’s latest entry in the social network sphere that allows it to compete directly with Facebook, LinkedIn, and Twitter. The launch of Google+ has been astonishingly successful. While, it … Continue reading

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2011 Cans From Fans Food Drive Featuring a Fan-Based Recipe Contest

Cans From Fans™, the Muskegon-based food drive to collect non-perishable food items from fans attending community events, is gearing up for its second annual food drive at Summer Celebration 2011. The first Cans From Fans food drive collected over 10,000 … Continue reading

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Tag! Your Blog’s Not It

You have a blog. You spend hours researching relevant content and write insightful articles that are sure to change you’re audiences’ lives, yet no one’s finding it. Sound familiar? One likely culprit is you aren’t using tags properly—or at all. … Continue reading

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Foursquare Drives Passionate Brand Loyalty

Building customer loyalty is important for every successful business. Having a friendly staff with excellent customer service skills, communicating with your customers regularly via newsletters, and rewarding your returning customers with loyalty programs, are important ways to build affinity in … Continue reading

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Mobile Solutions That Reach for the Star Stars**

StarStar Numbers are a mobile-based response tool that allows businesses to push an app, web page, mobile coupon, video and more. Like QR codes and mobile short codes, only faster and easier to remember, starstar numbers are an instant link … Continue reading

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Three Ways Facebook’s Redesign Should Be Changing Your Marketing Strategy

Ad Age’s David Berkowitz explains about more changes on Facebook pages that went into effect today, and how you can use them to your advantage. This week, Facebook will begin rolling out its redesign to all pages that haven’t already … Continue reading

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