We’re pleased to report that the Cans From Fans Summer Celebration food drive was a success! Due to the generosity of our community, over 18,000 pounds of food have been donated to our local food pantries, via Cans From Fans, over the last two years. Cans From Fans is a different kind of food drive: targeting audiences who attend concerts, festivals, and other venues.
New this year: Cans From Fans challenged fans to enter the 2011 Recipe Contest by posting recipes made entirely of non-perishable food on the Cans From Fans Facebook page. The Grand Prize was an appearance making their dish on WZZM 13′s Take Five, alongside chef Dennis Glover from the Culinary Institute of Michigan. Congratulations go to the winner, Rusty Morningstar, for his Southwest Enchilada Pie creation. (See the recipe at the end of this article.)
RC Productions recently received three awards from NAPS, the North American Precis Syndicate, for Excellence for Superior Achievement in Media Relations. The award-winning releases were distributed as part of a 2010 national advertising and public relations campaign for the Berry Family of Nurseries’ Forever & Ever® Hydrangea and Ground Cover brands.
So far, our assessment is yes.
Our client, Festida Foods, needed help overhauling the look for their branded snack products. The project included crafting a new look for their 5 and 6 oz. bags of tortilla and corn chips to be sold at discount and convenience stores. These new packages need to get noticed in the sea of well-known brands like Doritos, Fritos and Tostitos on the snack foods shelves. Unique, bold colors and contemporary design, consistent across all varieties, will help them attract attention. The client is thrilled and snackers will be too … the chips are delicious.
Cans From Fans™, the Muskegon-based food drive to collect non-perishable food items from fans attending community events, is gearing up for its second annual food drive at Summer Celebration 2011. The first Cans From Fans food drive collected over 10,000 pounds of food. This, in turn, helped our local food pantries during the toughest time of year – the summer months.
You have a blog. You spend hours researching relevant content and write insightful articles that are sure to change you’re audiences’ lives, yet no one’s finding it.
StarStar Numbers are a mobile-based response tool that allows businesses to push an app, web page, mobile coupon, video and more. Like QR codes and mobile short codes, only faster and easier to remember, starstar numbers are an instant link to a brand message. Users simply enter the code into their mobile device to hear a recording and receive a text message with a link to a desired medium: video, coupon, website, etc.
Using video to tell a story isn’t a new idea. But integrating video into your online sphere and linking it to your traditional media channels is only one of the newer trends in the constantly evolving arena of innovative marketing strategies. Now more than ever, RC Productions is ready to help you use video and multimedia to tell your story and connect your consumers to what makes you different.
MS Tube Technologies, an innovative metal fabrication company based in Grand Haven, MI, and a client of RC Productions since 2000, recently purchased a company called Ulti-Mate Highway Solutions (UHS). UHS provides traffic sign solutions to road crews and municipalities across the United States. Acquiring UHS was a tremendous opportunity for MS Tube Technologies. By broadening their capabilties to provide the unique steel post designs needed for each support mechanism used by traffic sign companies, MS now has complete ownership of the process from start to finish.
