Planning Tools

Business Modeling and Channel Marketing
Many organizations have complex and multi-layered business and distribution models, particularly B2B businesses. In order to develop an effective marketing strategy, we must first flow-chart all of your critical channels and segments, both upstream and downstream. We then identify your critical touch points and all of the stakeholders who could be considered the “customer”. Once the process is mapped, we then create a “follow the money” model by identifying the flow of funds (both ways) between each layer.

Strategic Planning
As an objective outside resource we can facilitate your strategic planning process and planning meetings. We will work horizontally across your organization and surface all critical issues needed to develop a consistently successful strategic plan.
• SWOT analysis • Situation analysis
• Identification of short and long term critical issues

360 Research
360 Research is an objective analysis of the capabilities of the entire organization and a ranking of its critical issues. The process considers both internal as well as external factors in the analysis for a true 360 perspective. The purpose is to provide an unbiased view of the business situation to serve as a basis for effective planning.

Strategic Cost Reduction – Sales & Marketing
Inevitably most organizations go through restructures or reorganizations. The environment changes quickly, what made good economic sense a few years ago may not work anymore. Does your organization have a process to objectively assess the effectiveness of your sales and marketing spending? Specifically we measure the productivity of your sales, marketing and support personnel, as well as your trade, marketing and advertising programs.